The Social Standard

Unless you live under a rock you’ve noticed Facebook’s major changes to the news feed, and you’ve likely commented on the fact. Regardless of your sentiments about the changes, the new feed is an improvement. You now see more content from those you engage the most. 

What about brand pages? Unless you’re a power user or marketer, you probably haven’t noticed brand pages aren’t appearing as frequently. For page admins, we are certainly asking why our content isn’t being pushed to fans. The key is engagement. The more fans interact with your page, the more they will see your content - time to review your social media strategy! Engagement and sharing is the ultimate goal, so you can really think about this as an opportunity!

Here are a few quick tips to increase engagement and stay relavant:

• Post compelling content calling your fans to action or engage in conversation. Monitor what fires up your fans and what is most engages the fans of competitors. Don’t be afraid to try new things!
• Ask for fans to “like” or comment - not the most tactful solution, but sometimes it works.
• Consider frequency - try posting more or less, but don’t over do it.
• Photos are engaging! 
• Try asking questions or using trivia. 
• Short posts are more engaging.

Now go forth and engage! 

What other ways do you engage your fans?